Full List of 2026 World Cup Clothing Suppliers
I. Official Sponsors (World Cup Match Balls & National Team Kits)
1. Adidas

- Official Status: FIFA Global Official Partner (since 1970, contract extended to 2030)
- Core Role: Supplies the official World Cup match ball “TRIONDA” and designs kits for 22 national teams
- Sponsored Teams: Argentina, Germany, Spain, Italy, Mexico, Japan, Belgium, Colombia, Chile, Saudi Arabia, Qatar, Scotland, Wales, Algeria, Hungary, Peru, Ukraine, Venezuela, Ecuador, Costa Rica, Senegal, Ghana (some are confirmed qualified teams)
- Latest Update: Germany will wear Adidas away kits for the last time; the team will switch to Nike starting from 2027
2. Nike

- Sponsorship Scale: Provides kits for 11 national teams, including multiple top-10 ranked teams
- Sponsored Teams: United States, Canada, Brazil, France, England, Netherlands, Croatia, South Korea, Australia, Uruguay, Norway (some are confirmed qualified teams)
- Market Strategy: Will sponsor 6 of the top-10 FIFA-ranked national teams in 2026 to strengthen global influence
3. Puma
- Sponsorship Lineup: Designs match kits for 10 national teams
- Sponsored Teams: Portugal (starting from 2025, ending 27-year partnership with Nike), Morocco, Egypt, Ghana, Ivory Coast, Senegal, Switzerland, Austria, Paraguay, New Zealand (some are confirmed qualified teams)
II. Other National Team Kit Suppliers
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Brand
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Sponsored Teams
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Notes
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Umbro
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Nigeria
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Has a long-standing partnership with the Premier League
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Kelme
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Iran
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Spanish brand actively expanding into the Middle Eastern market in recent years
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Joma
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Tunisia
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Spanish brand focusing on football equipment
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Majid
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Iran (Potential)
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Iranian local brand that once broke the monopoly of international brands
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Lotto
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Poland
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Italian brand returning to national team sponsorship
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Under Armour
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No confirmed national teams
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Focuses mainly on coach apparel and accessories
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III. FIFA Official Licensed Merchandise Suppliers
- Jazwares: Official global licensee for plush toys and wearable merchandise
- Hunan Sonysendy Toys: Sub-licensee for FIFA-authorized peripheral products
- Shanghai JS Sports Equipment: Official licensed merchandise supplier
- Beijing Sidebo Rui Sports Culture: Official licensed merchandise supplier
- Zhejiang Yindao Luggage: Official licensed supplier for luggage products
IV. Yiwu, China: The “Invisible Champion” of Global Fan Gear
- Market Status: Produces 70% of the world’s World Cup peripheral products
- Core Clothing Suppliers:
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- Danasi Import and Export: Has designed fan cheering uniforms for the 2026 World Cup and applied for 20 patents
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- Other Major Manufacturers: Guangxi Guiping Lidong Sports, Yiwu TG Promo, Jurong Boyue Apparel, Shaoxing Chuangdong Tour Articles
- Product Range: Unofficial fan cheering uniforms, hats, scarves, commemorative T-shirts (covering all participating countries)
- Business Dynamics: Has received orders from buyers in Kazakhstan, Tunisia and other countries; Mexico-themed products are particularly popular
V. Comparison of Sponsorship Patterns Among Major Clothing Suppliers
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Brand
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Number of Sponsored Teams
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Key Sponsored National Teams
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Market Features
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Adidas
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22
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Argentina, Germany, Spain, Mexico
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Longest-serving FIFA official partner
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Nike
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11
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Brazil, France, England, United States
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Strongest commercial operation and highest social media exposure
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Puma
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10
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Portugal, Morocco, Switzerland
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Unique design style with emphasis on cultural elements
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Other Brands
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10+
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Nigeria, Iran, Tunisia
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Obvious regional market advantages and high cost-performance ratio
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VI. Summary: A Multi-Dimensional Supply Chain Supports the Global Football Feast
- Top of the Pyramid: Adidas, as the official partner, provides match balls and core team kits
- Middle of the Pyramid: International giants such as Nike and Puma compete for the high-end market with their design and technological strength
- Base of the Pyramid: Yiwu manufacturers and regional brands offer diversified fan products to meet the diverse needs of the global market
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