Full List of 2026 World Cup Clothing Suppliers
I. Official Sponsors (World Cup Match Balls & National Team Kits)
1. Adidas
- Official Status: FIFA Global Official Partner (since 1970, contract extended to 2030)
- Core Role: Supplies the official World Cup match ball “TRIONDA” and designs kits for 22 national teams
- Sponsored Teams: Argentina, Germany, Spain, Italy, Mexico, Japan, Belgium, Colombia, Chile, Saudi Arabia, Qatar, Scotland, Wales, Algeria, Hungary, Peru, Ukraine, Venezuela, Ecuador, Costa Rica, Senegal, Ghana (some are confirmed qualified teams)
- Latest Update: Germany will wear Adidas away kits for the last time; the team will switch to Nike starting from 2027
2. Nike
- Sponsorship Scale: Provides kits for 11 national teams, including multiple top-10 ranked teams
- Sponsored Teams: United States, Canada, Brazil, France, England, Netherlands, Croatia, South Korea, Australia, Uruguay, Norway (some are confirmed qualified teams)
- Market Strategy: Will sponsor 6 of the top-10 FIFA-ranked national teams in 2026 to strengthen global influence
3. Puma
- Sponsorship Lineup: Designs match kits for 10 national teams
- Sponsored Teams: Portugal (starting from 2025, ending 27-year partnership with Nike), Morocco, Egypt, Ghana, Ivory Coast, Senegal, Switzerland, Austria, Paraguay, New Zealand (some are confirmed qualified teams)
II. Other National Team Kit Suppliers
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Brand
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Sponsored Teams
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Notes
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Umbro
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Nigeria
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Has a long-standing partnership with the Premier League
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Kelme
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Iran
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Spanish brand actively expanding into the Middle Eastern market in recent years
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Joma
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Tunisia
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Spanish brand focusing on football equipment
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Majid
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Iran (Potential)
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Iranian local brand that once broke the monopoly of international brands
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Lotto
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Poland
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Italian brand returning to national team sponsorship
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Under Armour
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No confirmed national teams
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Focuses mainly on coach apparel and accessories
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III. FIFA Official Licensed Merchandise Suppliers
- Jazwares: Official global licensee for plush toys and wearable merchandise
- Hunan Sonysendy Toys: Sub-licensee for FIFA-authorized peripheral products
- Shanghai JS Sports Equipment: Official licensed merchandise supplier
- Beijing Sidebo Rui Sports Culture: Official licensed merchandise supplier
- Zhejiang Yindao Luggage: Official licensed supplier for luggage products
IV. Yiwu, China: The “Invisible Champion” of Global Fan Gear
- Market Status: Produces 70% of the world’s World Cup peripheral products
- Core Clothing Suppliers:
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- Danasi Import and Export: Has designed fan cheering uniforms for the 2026 World Cup and applied for 20 patents
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- Other Major Manufacturers: Guangxi Guiping Lidong Sports, Yiwu TG Promo, Jurong Boyue Apparel, Shaoxing Chuangdong Tour Articles
- Product Range: Unofficial fan cheering uniforms, hats, scarves, commemorative T-shirts (covering all participating countries)
- Business Dynamics: Has received orders from buyers in Kazakhstan, Tunisia and other countries; Mexico-themed products are particularly popular
V. Comparison of Sponsorship Patterns Among Major Clothing Suppliers
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Brand
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Number of Sponsored Teams
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Key Sponsored National Teams
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Market Features
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Adidas
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22
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Argentina, Germany, Spain, Mexico
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Longest-serving FIFA official partner
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Nike
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11
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Brazil, France, England, United States
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Strongest commercial operation and highest social media exposure
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Puma
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10
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Portugal, Morocco, Switzerland
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Unique design style with emphasis on cultural elements
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Other Brands
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10+
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Nigeria, Iran, Tunisia
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Obvious regional market advantages and high cost-performance ratio
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VI. Summary: A Multi-Dimensional Supply Chain Supports the Global Football Feast
The clothing supply system of the 2026 USA-Canada-Mexico World Cup presents a “pyramid structure”:
- Top of the Pyramid: Adidas, as the official partner, provides match balls and core team kits
- Middle of the Pyramid: International giants such as Nike and Puma compete for the high-end market with their design and technological strength
- Base of the Pyramid: Yiwu manufacturers and regional brands offer diversified fan products to meet the diverse needs of the global market
Notably, with 48 teams participating for the first time, clothing suppliers are facing unprecedented production challenges and market opportunities. As of November 2025, sponsorship contracts for some teams (such as Uruguay) are still under negotiation, and the final list may be adjusted slightly.
Note: The above information is based on officially announced data and authoritative media reports as of November 2025. For teams that have not yet confirmed qualification, sponsorship relationships may change.
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